Taking a survey can feel like a chore. The questions are long, the format is confusing, and there's often no follow-up to the findings. There are lots of reasons why churches choose not to use surveys, but this doesn't change the fact that results from a well-designed survey can provide you with a wealth of information. For churches in particular, survey findings can help you determine your next steps to accomplish your ministry goals.
The key is designing a survey that people will want to take. Here are several tips on how to design excellent surveys that will provide you with excellent data. You can also watch the accompanying video for additional teaching on each point.
1. Establish a clear purpose
If you can't state the purpose of your survey in one sentence, don't go any further. You'll be wasting your time and the time of those who do it.
Once you identify your purpose, make sure to communicate this effectively. When people understand purpose, they feel empowered. Instead of feeling like a chore that has to get done, the survey can function as a tool that will serve their leaders well.
2. Create incentives
Simple incentives like a drawing for a gift card can often motivate people to complete a survey. Plus, a unique giveaway can also serve as a reminder that the survey is happening.
In addition to physical incentives, help your audience understand that their feedback is an important part of your decision-making process. While it is true that people want to be heard, people will be even more motivated to share their thoughts if they feel assured that their opinions will make a difference.
3. Craft every question to serve the overall purpose of the survey